Episode 4:

Build a Winning Strategy for Your B2B Brand with Smokeladder

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As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient.

At Marketing DEMO Lab we host experts who discuss the latest marketing tools and software that are empowering marketers.

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Talk to product experts who give unbiased reviews of products so that you can make informed decisions.

Be the expert on best practices.

Talk to product experts who give unbiased reviews of products so that you can make informed decisions.

Be the expert on best practices.

Talk to product experts who give unbiased reviews of products so that you can make informed decisions.

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83%

of business leaders listen to podcasts weekly, highlighting their effectiveness in engaging decision-makers in the B2B space.

74%

of podcast listeners engage specifically to learn new things.

46%

The percentage of B2B technology buyers who will purchase a product or service after viewing video content.

46%

of respondents view podcasts as a more effective medium for establishing thought leadership than other marketing channels.

OUR HOST

Christian Klepp

Host of “B2B Marketers on a Mission” Podcast (with more than 200 episodes published to date), Christian is a global citizen, entrepreneur, podcast host, and B2B branding expert with over 13 years of experience across diverse markets. Throughout his career, he worked with major global brands like Philips, Caterpillar, Samsung, and Logitech.

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