Boosting Organic Traffic for a Fintech Unicorn

In the competitive accounting services sector, Decimal empowers small businesses with bookkeeping, bill processing, payroll, tax advisory, and financial consulting. Recognizing the need to amplify its digital presence, Decimal partnered with StoryAZ Studio to revamp its social media outreach and content marketing strategy — aiming to strengthen brand presence, drive revenue growth, increase online engagement, and solidify its market position.

• LinkedIn followers grew from 5,100 to over 6,000, signalling improved brand visibility.
• Enhanced weekly engagement rates fostering deeper audience connections.
• Web traffic grew from single digits to 490 monthly visits from targeted keywords.
• ROI equivalent of $6,500/month in PPC advertising spend.
• Strengthened Decimal's position as a knowledgeable and trustworthy industry leader.

Social Media Strategy

StoryAZ Studio devised a bespoke strategy tailored to Decimal's target audience:

• Creating and posting weekly content resonating with industry professionals and potential clients.
• Producing industry-specific videos and graphics to capture attention.
• Utilizing analytics to refine content and increase follower interaction.

Content Marketing Overhaul

We completed a competitor audit and distilled findings into a targeted keyword list, then built a content plan including:

• A tailored editorial strategy aligned with business goals and audience interests.
• High-quality, SEO-optimized blog articles focused on financial and accounting topics.
• A rigorous editing and approval process to ensure quality and consistency.